The Pareto Gold Report

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  • 1.9 mil Paretos account for 43% of household incomes
  • Pareto households earn twice more than average
  • Paretos are overall more content with life and more likely to recommend Romania as a country to live in.
  • They are heavier users of streaming platforms than TV
  • Online shopping channel incidence is #1 or #2 in all investigated categories
  • 83% of Early Adopters are found in the Pareto population.
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Description

The Pareto Gold Report – includes the Pareto White Paper and the Innovation Adoption Reports, critically completed with data around psychological motivators and drivers of the Pareto Population. This report enables a deeper understanding for a more sophisticated marketing and commercial strategy including New Product and Service.

 

The Pareto Gold report contains a detailed multi-perspective view of the Romanian Pareto Population and a comprehensive chapter on innovation adoption.

  • Their profiles
    • #socio-demo
    • #inner motivations
    • #lifestyle
    • #career & family
    • #parenting
    • #entertainment
    • #nutrition
    • #body & mind
  • Living in Romania
    • #ideal Romania
    • #living in Romania
    • #quality of life
    • #Romania’s performance
    • #stay or leave dynamics
    • #citizenship perceptions
  • Their wallets
    • #incomes
    • #contributions in total spending
    • #expenses
    • #large acquisitions
    • #insurances
    • #investments
  • Key categories
    • #category needstates
    • #shopping channels
    • #gadgets
    • #apps
    • #source of info
    • #vacations
    • #horeca
  • Early Adopters & Early Majority
    • #socio-demo
    • #career & family
    • #income & spending
    • #shopping channels
    • #gadgets & apps
    • #entertainment
    • #nutrition, body & mind
    • #about Romania

The Pareto White Paper Report

A streamlined but comprehensive portrait of the Pareto Population in Romania, the English language version.

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The Pareto Gold Report

A multi-faceted portrait of the Pareto Population in Romania and a full chapter on Innovation Adoption.

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The Pareto Black Report

A full portrait of the Pareto Population including deep dive into 5 motivational subtypes and the Innovation Adoption chapter

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