- 1.9 mil Paretos account for 38% of household incomes
- Pareto households earn twice more than average and are better educated
- Paretos are overall more content with life but less likely to recommend Romania as a country to live in.
- They are heavier users of streaming platforms than TV
- Online shopping channel incidence is #1 or #2 in all investigated categories
- 73% of Early Adopters are found in the Pareto population
- 5 Pareto subtypes identified.
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Description
The Pareto Report 2022 includes a detailed perspective of the Pareto Population with deep dive insights about the 5 motivational subtypes that make up the Pareto segment and a comprehensive Innovation Adoption chapter.
The data is compared to the Broad Commercial Target. Evolution vs. LY is also shown.
Get deeper insights from motivational profiling of the Pareto Population, recognizing that motivations are superior predictors of attitudes and behaviors.
Rich insights into the portraits of different typologies within the Pareto Population
- A% of the Population
- B% of the Spending
- Socio-demographic characteristics
- Lifestyle, needs, attitudes, behaviors
- Needs mapping consistent with specific Benefits
- Detailed profiling
We used advanced needstates segmentation to understand sub-types of the Pareto Population
The Pareto Report brings actionable answers. Follow the people. Follow the money.
-
Their
profiles
- #socio-demo
- #inner motivations
- #lifestyle
- #career & family
- #parenting
- #entertainment
- #nutrition
- #body & mind
-
Living in
Romania
- #ideal Romania
- #living in Romania
- #quality of life
- #stay or leave dynamics
-
Their
wallets
- #incomes
- #contributions in total spending
- #expenses
- #large acquisitions
- #insurances
- #investments
-
Key
categories
- #categories on needstates map
- #shopping channels
- #gadgets
- #apps
- #source of info
- #vacations
- #horeca
-
Innovation
Adoption
- #socio-demo
- #career & family
- #income & spending
- #shopping channels
- #gadgets & apps
- #entertainment
- #body & mind
- #about Romania
-
Motivational
typologies
- #inner motivations
- #needstate subtypes
- #sizing
- #portraits
- #living in Romania
- #their wallets
- #key categories
