The Pareto White Paper Report

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  • There are 1.9 mil Paretos in Romania, accounting for 43% of household incomes
  • Pareto households earn twice more than average
  • Paretos are overall more content with life and more likely to recommend Romania as a country to live in.
  • Paretos are more likely to be moved by “me-values” like Self-Development, Perseverance, Balance.
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Description

The Pareto White Paper Report includes a streamlined yet suitably detailed birds-eye view of the Pareto Population in comparison to the Broad Commercial Target. Key data to support of your general commercial and marketing strategy development.

 

The Pareto White Paper report contains a condensed multi-perspective view of the Romanian Pareto Population

  • Their profiles
    • #socio-demo
    • #lifestyle
    • #career & family
    • #parenting
  • Living in Romania
    • #Romania’s performance
    • #stay or leave dynamics
    • #citizenship perceptions
  • Their wallets
    • #incomes
    • #contributions in total spending
    • #expenses
    • #large acquisitions
    • #insurances
    • #investments
  • Key categories
    • #gadgets
    • #apps
    • #source of info
    • #vacations
    • #horeca

The Pareto White Paper Report

A streamlined but comprehensive portrait of the Pareto Population in Romania, the English language version.

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The Pareto Gold Report

A multi-faceted portrait of the Pareto Population in Romania and a full chapter on Innovation Adoption.

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The Pareto Black Report

A full portrait of the Pareto Population including deep dive into 5 motivational subtypes and the Innovation Adoption chapter

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