Founder, Pareto Report
It all starts with a big, real, yet unmet business need. Looking deeper into the higher income consumers, we discovered a distinct bubble of disproportionate impact for current and future revenues. The top 20% of the broad commercial target by income or the Pareto Population. These consumers are nevertheless seriously under-represented in most trackers, U&As, segmentations etc. That’s what The Pareto Report was born for: strategic insight into the most valuable 20%.