Mihai Bârsan

Founder, Pareto Report

It all starts with a big, real, yet unmet business need. Looking deeper into the higher income consumers, we discovered a distinct bubble of disproportionate impact for current and future revenues. The top 20% of the broad commercial target by income or the Pareto Population. These consumers are nevertheless seriously under-represented in most trackers, U&As, segmentations etc. That’s what The Pareto Report was born for: strategic insight into the most valuable 20%. 

The Pareto White Paper Report

A streamlined but comprehensive portrait of the Pareto Population in Romania, the English language version.

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The Pareto Gold Report

A multi-faceted portrait of the Pareto Population in Romania and a full chapter on Innovation Adoption.

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The Pareto Black Report

A full portrait of the Pareto Population including deep dive into 5 motivational subtypes and the Innovation Adoption chapter

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