Răzvan Orbulescu

Marketing DirectorFrieslandCampina Romania

We are all operating in a fast paced environment where customizing strategies became a must have for any successful business. In this context, having granular knowledge about our consumers is critical, allowing brands to uncover insights that are distinctive enough to be effective, and do that fast. By looking at the top 20% of the Romanians by income, the Pareto report does just that, but it also offers a unique view on how the future trends may be shaping.