CONTEXT IS POWER. BUILD YOUR 2025 PLANS ON FIRMER GROUNDS

The Pareto Report takes a broad perspective about Romanians as people and consumers, bursting industry and social bubbles for a richer, reality-based understanding of the consumer context.

Get in touch for a quotation or a free sample

Contact us chevron-right icon

Testimonials

“The Pareto Report is an excellent tool for understanding market trends that are emerging now and shall cascade down and influence the whole market. The insights are clear, detailed and precise, with true commercial value. Content is King, but context is Queen.”
Marketing & Communication Director for one of top 5 banks in Romania
“We are operating in a rapidly changing environment, where adapting strategies has become a vital condition for success. In this context, it is crucial to have comprehensive information about your consumers - this is the only way management teams may uncover truly distinctive insights that can create impact, before competitor do. The Pareto Report gives precisely this advantage, providing a unique perspective on emerging cues.”
Marketing Director for one of top dairy companies

Content is king, but context is queen!

The Pareto Report offers a comprehensive perspective on Romanian consumers: a critical resource for businesses as they start off their 2025 journeys. A successful project that has confirmed value for clients in financial, retail, FMCG, entertainment and NGO sectors, now at its 4th edition.

What you gain:

  1. More Effective Decision-Making: Contextual insights provide a more complete, real-world picture, empowering you to make effective decisions across strategy, marketing & development.
  2. Broad Perspective: Decisions happens in a social, cultural or economic context. Content alone does not explain a choice.
  3. Competitive Edge: In competitive markets, understanding underlying nuances can truly make the difference.
  4. Stay on top: Societal trends, technology and politics impact consumer decisions. Context helps businesses stay ahead.
  5. Uncover Hidden Opportunities: Understand untapped segments and new needs, often overlooked in traditional studies.

An ample research programme which is both comprehensive and engaging.

We have designed a syndicated research programme to uncover the Pareto world. The guiding principles: meticulousness through rock-solid methods, reliability by large sample and uncovering AHA insights by asking the right questions across stages.

  • 1. Set a solid ground
    • rp-1 icon Desk research on income statistics
    • rp-2 icon Income survey on 1400 Romanians
  • 2. Explore the unknown
    • rp-3 icon In-depth interviews (n=20), 2-3 hrs each
    • rp-4 icon 5 days netnographies (n=10)
  • 3. Dimension the known
    • rp-5 icon Online study on Pareto representation sample (n=900)
    • rp-6 icon Broad Commercial Target (n=500) as benchmark
  • 4. Light up opportunities
    • rp-7 icon Rich insights reports
    • rp-8 icon Opportunity assessment workshops

Considerations on research limitations:

Representativity
  • Current study is representative for BCT and Paretos, while not mirroring the audience below 18yo and over 65 yo, nor the non-Internet users (22% excluded on this principle).
  • We assume an auto-selection bias, implied by the fact that respondents with higher completion willingness were first to be considered in the sample.
Subjectivity
  • The study presents perceptions of respondents about themselves, about things around them, and does not reflect an objective reality.
  • We assume a desirability bias, respondents mentioning things they like to believe are truthful, which are not necessarily truthful.
Comparability
  • The study focuses on a precise moment in time (August 2022) and includes a comparison to September 2021, but not with the periods in between.
  • The study is a snapshot of the Romanian digitally active population and does not include comparisons to other countries.