“The Pareto Report is an excellent tool for understanding market trends that are emerging now and shall cascade down and influence the whole market. The insights are clear, detailed and precise, with true commercial value. Content is King, but context is Queen.”

“We are operating in a rapidly changing environment, where adapting strategies has become a vital condition for success. In this context, it is crucial to have comprehensive information about your consumers — this is the only way management teams may uncover truly distinctive insights that can create impact, before competitor do. The Pareto Report gives precisely this advantage, providing a unique perspective on emerging cues.”

“The Pareto Report has given us a level of clarity that traditional macro data simply cannot offer. In a fast-shifting social and economic landscape, it cuts through the bias of aggregated analyses and reveals a far more accurate picture of reality. Its combination of exceptional granularity and strong statistical validity turned the report into a truly strategic asset for us. Ultimately, the Pareto Report helped us understand Romania as it is today — and anticipate with much greater confidence what tomorrow may bring.”​

“The Pareto Report has become an invaluable resource for us, both in internal analyses and in conversations with our central team. We rely on it consistently to explain the unique characteristics of the Romanian market and to put cross-country differences into the right context. The forward-looking perspective has also been extremely helpful as we prepare our plans. For us, Pareto is no longer just a report — it has become a reference tool.” ​

“The Pareto Report began as an opportunity to gain a deeper understanding of how retail and lifestyle brands are adopted by Romania’s upper consumer segments. In the end, it proved to be much more than that. The final report offers a magnifying lens into Romania’s social, cultural, lifestyle and economic context. It provided essential perspectives for our business and remains a valuable tool for any company looking to stay ahead. We were delighted to contribute to the annual ideation workshop, which continuously opens new cues for investigation and broadens the project’s spectrum.”